|This event occurs in the past.|
|Date & Time:||24-May-2018 18:00|
|Location:||British Business Centre, BCCT Office, 7th Floor, 208 Wireless Road (Nearest BTS: Ploenchit Exit 5)|
|Member Cost:||THB 400.00|
|Non-member Cost:||THB 600.00|
What data is collected (and shared) about you and how is this data used in Digital Advertising?
The last 10 years have seen huge changes in digital advertising, from simple keyword-targeted ads to data-driven personalised ads targeted to reach customers at the right place and time on phones, tablet, computers and digital TV.
The Cambridge Analytica scandal has highlighted how this data can be used and has started people asking “what information is collected about me? The EU is about to bring in legislation to give people more control of data collected on them, however, the rest of the world has no imminent plans to do the same.
The panel for this briefing consists of digital advertising professionals and data scientists who can answer your questions on what information is generally collected and how it is generally used.
A short presentation on how data is used in digital advertising will be followed by a Q & A session and a panel discussion.
Date: Thursday 24th May
Time: 6.00 - 8.30 pm
Venue: British Business Centre, BCCT Office, 7th Floor, 208 Wireless Road (Nearest BTS: Ploenchit Exit 5) (map)
Topic: Is the data collected by Google, Facebook and others too personal? What data is collected and how is it used?
Cost: THB400 for members. THB600 for non-members. Price includes drinks and finger food. Pre-registration is required. No walk-ins accepted. E-vouchers are accepted for advance booking only. Please state "e-voucher" in the comment box of the online booking.
Cancellation policy: Reservations not cancelled within 2 business days of the event will be charged and invoiced as will no-shows.